BASE – Tag & Nacht

In its traditional communications, BASE is a brand that generally targets people in the 20 to 49 age bracket. In addition to the usual TV flight, the goal in the autumn of 2013 was to specifically approach the younger segment of the target group (adults aged 20 to 29). As an innovative interface between the analogue and digital world, BASE_camp combined a café and event location and was integrated into the plot of 22 episodes of the RTL II broadcast Berlin Tag & Nacht.

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