Converse – ‘Made by You’

No advertisement was identical, with every image completely different – this was both the campaign’s stated objective and its recipe for success. 120 different images of the Chucks worn by well-known artists, skaters, style pioneers and musicians were placed around Berlin, Hamburg, Munich, Cologne. The initiative took advantage of a hand-picked network of out-of-home media and placed the images within the context of the respective neighbourhood to reflect the daily lives of the residents living there.

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