Meßmer tea: A cup of Earl Grey
with Captain Picard

Star Trek fans know that Captain Picard of the Starship Enterprise knows how to enjoy life. He orders a nice cup of tea for those special moments: ‘Tea, Earl Grey, hot.’ Meßmer takes advantage of these moments for a targeted, individualised type of brand communication: well-timed scene cut-ins placed exactly at moments when the captain of the starship crew was enjoying his tea.

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