After X and Y, Z logically comes next.

The consumption patterns in coming years will increasingly be shaped by Generations Y (1981–1995) and Z (born after 1995). Yet middle-aged Generation X (1965-1980) as well as the baby boomers (1956-1965) will continue to have much sway. Every generation is shaped by historical and social experiences and events. These affect the personal expectations and individual media use habits.

Generation Y type test

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Generation Y

Generation Z