Initiative simply offers better communications solutions from a single source. In doing so, we work closely with experts and colleagues from our international agency network of marketing agencies and tech firms.


Initiative and IPG Mediabrands belong to the IPG advertising holding, the Interpublic Group of Companies.

The IPG Group is an international network of marketing and communication agencies working in the fields of creation, dialogue, digital, media, PR, events and special disciplines.

Worldwide, more than 42,500 people work for IPG at more than 50 agencies.

IPG Mediabrands
Initiative is part of IPG Mediabrands, which also owns UM (Universal McCann) and BPN. IPG Mediabrands is the umbrella company for all media agencies and media-associated special service providers of the IPG Group.

The special service providers include: Cadreon (programmatic buying), Reprise (SEA/SEO), Magna Global (purchasing), Orion (trading, barter)

Together with UM and Mediaplus, we have combined our media capacities under the umbrella of MagnaGlobalMediaplus (MGMP). Its combined purchasing power makes MGMP the third largest media purchasing holding in Germany (Source: RECMA).

Initiative worldwide

Over 3,200 employees work for Initiative in 85 different countries around the world,. Interested in having a look at our headquarters in New York?