Germans still spend a large portion of their spare time in front of the television. ‘Thirty seconds in your face’ was the formula for success that made the TV ad the most powerful form of advertising in the world. TV still consumes the lion’s share of all advertising budgets, but there is still relevant new growth in the area of digital video on many channels. The Internet is becoming a more significant video content platform for all target groups. This is due to new technologies and independence from specific devices, as well as changing usage behaviour. Our annual My Screens study, which examines a cross-section of the population, provides insights into the parallel use of TV and other devices with screens, such as smartphones, laptops, tablets and PCs. The online survey is conducted in the agency’s Connections Panel. TV and Internet users between the age of 14 and 59 were surveyed.

Any questions?

All news on the topic of My Screens