Bastian Schwärmer

Bastian Schwärmer

Managing Partner

Bastian Schwärmer

Bastian Schwärmer

Managing Partner

Bastian works as managing partner digital at Initiative German. In his role he is responsible for the digital business of the agency. Together with different specialists in the areas of content, data, analytics, performance and mobile, the experienced consultant drives

Axel Wiehler

Managing Director

Axel Wiehler

Managing Director

Axel is Managing Director at Initiative Germany. He is responsible for client services, business development and Out-of-Home Media. Prior to his work for Initiative  Axel held several positions on client and marketer side, e.g. Media Manager Germany & Austria for

Klaus Laddey

Managing Partner

Klaus Laddey

Managing Partner

Klaus leads different client consulting units especially within the FMCG and e-commerce sector. In his role he is the reliable resource for global business partners to empower them to build and activate national and global brands, engage audiences and transform

Mathias Glatter

Chief Operating Officer (COO)

Mathias Glatter

Chief Operating Officer (COO)

As Chief Operating Officer (COO), Mathias is responsible for the operational business of Initiative in Germany. He manages the cooperation with customers and ensures financial strength and operating efficiency. This includes, above all, investments in future disciplines and the associated

Christian Scholz

Chief Executive Officer (CEO)

Christian Scholz

Chief Executive Officer (CEO)

As Chief Executive Officer (CEO), Christian Scholz is responsible for the entire business of Initiative in Germany. With his know-how and expertise from various agency and company positions, he drives the agency's growth course forward. Scholz is a proven media